Other Agents Are Calling Your Sellers
Another agent already tried your seller this week. You may never hear about it — but you can make sure it doesn't work.
The pitch only works on a seller who feels forgotten.
Think about what that call actually has to offer. It's rarely a better plan. It's usually just attention — someone new saying "here's what's really going on with your house," like it's a secret you've been keeping.
That line only lands if your seller feels like they've been in the dark. A seller who already knows exactly what's going on doesn't need a stranger to explain it to them. You've taken the material away before the other agent even dials.
"Why is another agent calling my seller in the first place?"
Because it works often enough to be worth their time. Agents who prospect this way aren't guessing — they're watching for listings that feel quiet, sellers who sound unsure, situations where the current agent seems to have gone dark.
It's not personal, and it's not really about you. It's a numbers game, and a seller who can answer every question about their own listing is simply bad odds. You don't stop the call by being upset about it. You stop it by making your seller a hard target.
A well-informed seller argues your case for you.
Here's what actually happens on that call when you've been consistent: the seller already knows the showing count, already knows what buyers said, already knows why the price sits where it sits. The other agent's opening line lands flat, because there's no gap for it to fill.
Better than flat — sometimes it backfires on them. A seller who can say "yeah, my agent already told me that, here's what we're doing about it" isn't just unmoved. They're now defending you, unprompted, to someone trying to take the listing.
"What if I don't have anything exciting to report this week?"
Send it anyway. A quiet week reported on time reads as steady progress. A quiet week that goes unreported reads as nothing happening at all — and that's the exact story the other agent is hoping your seller believes.
You're not sending news. You're sending proof that someone is still actively working the file. The content matters far less than the fact that it showed up, on schedule, like it always does.
Consistency beats charisma every time.
You don't need to out-talk the agent who calls. You need to out-show-up them. One great conversation loses to weeks of steady proof, because proof compounds and charm doesn't.
Build the update into a rhythm the seller can set their week by — same day, same format, every time — and it stops being a courtesy. It becomes the reason there's nothing left for the other call to say.
Common questions
How do I know if a seller is getting calls from other agents?
Listen for specifics they couldn't have come up with on their own — a pricing opinion, a marketing critique, a phrase like "someone mentioned." Sellers rarely name the caller, but they usually repeat the pitch without realizing it.
Should I bring it up if I suspect it's happening?
Yes, directly and without defensiveness. Tell them it's normal for active listings to draw outside calls, then point to your last update as the record of what's actually happening. Confidence in your own reporting does more than denial ever could.
What's the fastest way to close this gap if I've gone quiet on a listing?
Send an update today, not next scheduled cycle. Acknowledge the gap plainly, cover what's happened since the last one, and reset the schedule from there. A late update beats a missing one, and a seller forgives a gap that gets fixed.
Send this every week without building it by hand.
MarketPulse writes the weekly seller report in your name: their showings against the market, the homes competing with theirs, and what buyer agents said. You read it and send it from your own inbox.